Largest Plus-Size Online Retailer to Produce First Virtual Runway Show to Be Simulcast Throughout the World
New York, NY (February 7, 2011) – For the first time in history, plus-size women around the world can partake in New York Fashion Week as OneStopPlus.com takes the runway to the masses via the web. The Redcats brand and leading destination for curvy womenwho demand high style in plus-size fashion will produce the first virtual plus-size fashion show to coincide with New York Fashion Week. On February 17, 2011 at 1pm EST, OneStopPlus.com will offer women around the world a front-row seat to enjoy the premier viewing of its exclusive plus-size fall fashion collection. The one-of-a-kind fashion show can be viewed at www.ospfashionshow.com via computer, smart phone, iPad and iTouch. The internet simulcast will air globally in numerous countries around the world, including:United States, France, United Kingdom, Belgium, Sweden. In addition to the internet simulcast, the virtual plus-size runway show willbroadcast live from a Jumbo-Tron in New York City’s famed Times Square.
OneStopPlus.com is no stranger to innovation in the plus-size realm. The brand initially made fashion history with the first plus-size runway show to coincide with the prestigious New York Fashion Week in September 2010. Now revolutionizing the industry once again, the epic fashion event will celebrate the future of fashion with the validation of real-women in the fashion industry. As the plus-size fashion category has become a thriving element in the industry with features in top European and American publications, Fall 2011 Fashion Week is the ideal time for OneStopPlus.com to cross the high-fashion threshold with an inspiring collection that has the capacity to reach millions.
“What originally started as OneStopPlus.com’s vision for a fashion show quickly became a voice for the 62% of American women who wear size 12 and up,” said Stephanie Sobel, President of OneStopPlus.com Group. “After producing the first “plus-size only” runway show in September 2010 Fashion Week, we wanted to expand our platform of offering exclusive design, fully accessible for our customers, expanding the accessibility to countries throughout the world. This new show format exemplifies both the energy and democracy of fashion and we hope that it will empower all women.”
As a pioneer in both fit and style, OneStopPlus.com will showcase its chic new collection for Fall 2011 during this virtual runway first,“Sultrous Garden” themed collection. Leading curvy model Robyn Lawley will confidently walk the runway, modeling 30 looks from“Collection by OSP,” a premiere brand created exclusively for the fashion show. Broken into six groups comprised of Bark, Bird, Flower, Cloud, Leaf and Branch, the collection is made up of asymmetrical silhouettes with symmetric patterns and supple fabrics, creating visual tension and balance. Each look is carefully crafted to embrace curves, giving plus-size women the same options as their size two counterparts.
“Acknowledging and celebrating the curves of the female form by engineering the prints in the collection to highlight the shape of a woman’s body was the inspiration behind our ‘Sultrous Garden’ theme,” said Zahir Babvani, VP Design at OneStopPlus.com. “For Fall 2011, I’ve fallen in love with deep, saturated colors that are seductive and sultry, with silhouettes of effortless fluidity.”
Upon the initial airing of the fashion show, this 10-minute runway video will be actively available for viewers on OneStopPlus.com’sFacebook and YouTube pages, as well as on the OneStopPlus.com home page. For additional information, please visit:www.onestopplus.com, our Facebook page and follow us on Twitter @onestopplus.
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