Though the event is not officially part of Mercedes Benz Fashion Week, it will take place September 16th amid major shows by some of the industry's biggest names. Model Emme will host and more than a dozen plus-size labels will showcase their designs.
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The efforts of OneStopPlus are part of a growing trend in the fashion industry to cater to fuller-figured "real" women. In the past year, high-end designers like Marc Jacobs have announced plans for plus-sized lines, stores like Saks Fifth Avenue and Forever 21 have expanded sections devoted to the 16-plus crowd, and magazines like Glamour, Harper's Bazaar, and Vogue have all produced stylish photo shoots featuring models who may have once been considered too shapely for their pages. "We've started to see something in the media shifting for sure," says Sobel. "This is a magical moment for plus sizes."
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Perhaps a big reason behind the shift? Financial motivation. "This is an under-served population who possesses huge spending power," explains Gwendolyn DeVoe, a former plus-size model and creator of Full-Figured Fashion, a series of events held in cities all over the country. "Designers are finally acknowledging that plus-size fashion is a billion-dollar industry, they're hearing our voices, and they're ready to move in a more positive direction that's good for all concerned—it's good to be included, because you know what? We've never been invited to the party before."
Daily Mail, BBC