MAC Dare to Wear Collection for Fall 2010

MAC Dare to Wear

U.S. Launch Date: July 29th, 2010
International Launch Date: August 2010

Our own Lady Gaga mobilized legions of you to DARE TO WER… and it’s created a wave of energy, excitement and outrageousness all around the world! Join the brigade of loud and proud who daily dare to declare their own individuality. High-powered pigment and holographic pearl create a crazy-intense, shine-saturated gloss, combined with Pop Eye Shadow shades, as over-the-top as Lady G Live!

Inter-dimensional one-coat colour on the first stroke means there’s always an encore! Creamy soft application grabs and sculpts, gel structure molds and has a bouncy feel — pure exhilaration, it’s a personal high! More and more of you, every minute, every hour, every day, not afraid to DARE TO WEAR. Bravo!

Dare to Wear Lipglass ($18.00)

Dare to Wear Lipglass provides intense, full-coverage colour with a holographic pearl finish. Bright-coloured, high-intensity pigments coat the lips, while holographic pearls glisten and shine on the lips to create a show-stopping gloss. It allows you to achieve the most intense colour and shine in one stroke. The gel formula gives the product a creamy, soft texture that adheres comfortably to the lips.

• Ban This! Deep purple with multi-pearl (Limited Edition)
• Bold & Brash Bright red with multi-pearl (Limited Edition)
• Dare to Dare Light blue pink with multi-pearl (Limited Edition)
• Gimme That! Bright fuchsia pink with pink pearl (Limited Edition)
• So Bad Mid-tone coral orange with pink and gold pearl (Limited Edition)
• Wind Me Up Dirty bronze with pink and gold pearl (Limited Edition)

Eyeshadow ($14.50 U.S. / $17.50 CDN)

• Aqua Subdued, pale greyed aqua (Matte) (Permanent, PRO)
• Atlantic Blue Bright violet blue (Matte) (Permanent)
• Crazy Cool Pale frosty lavender (Veluxe Pearl) (Limited Edition)
• Free to Be Bright true coral (Matte) (Permanent)
• Going Bananas Soft lemon yellow (Frost) (Limited Edition) (Repromote)
• Lime Lime green (Matte) (Permanent, PRO)
• Louder Please Bright fuchsia (Matte) (Limited Edition)
• Sassy Grass Bright grass green (Matte) (Limited Edition)
• Shock-a-holic Deep purple (Matte) (Limited Edition)
• Sky Blue Robin’s egg blue (Frost) (Permanent, PRO)
• Winkle Mid-tone cornflower blue (Satin) (Permanent)
• Zingy Bright sky blue (Matte) (Limited Edition)

See more photos!